5 growth experiment ideas for CraftMyPDF.com which offers API-based products which allow businesses to generate PDF documents and images from reusable templates.
I wonder if pluging yourself in the most visited page can have 2 bad consequences:
1. Decrease trust. When I see a post from a company that recommends itself my only reaction is "yeah, sure" and my personal willingness to buy from that vendor decreases. I would personally start looking elsewhere to validate the decision.
2. Would that also decrease engagement and SEO ranking? Same for a pop-up.
Love the rest of the advice, but for these two I wonder if there is short-term/long-term tension there.
Thanks for the feedback. Any test should have a measurement plan in place and a way to go back to original state.
For the plugging I don’t think SEO will be affected as companies that do this rank all the time. But again measure.
Whether conversion rates decrease should also be measured but there are still subtle ways to do this without being cringe.
Pop ups can hurt SEO if they’re intrusive so just a bit of research on how to not make it so should be fine. Abandonment pop ups should work fine. And again, take it from affiliate marketers who depend on SEO for their livelihood but still use popups.
I wonder if pluging yourself in the most visited page can have 2 bad consequences:
1. Decrease trust. When I see a post from a company that recommends itself my only reaction is "yeah, sure" and my personal willingness to buy from that vendor decreases. I would personally start looking elsewhere to validate the decision.
2. Would that also decrease engagement and SEO ranking? Same for a pop-up.
Love the rest of the advice, but for these two I wonder if there is short-term/long-term tension there.
Thanks for the feedback. Any test should have a measurement plan in place and a way to go back to original state.
For the plugging I don’t think SEO will be affected as companies that do this rank all the time. But again measure.
Whether conversion rates decrease should also be measured but there are still subtle ways to do this without being cringe.
Pop ups can hurt SEO if they’re intrusive so just a bit of research on how to not make it so should be fine. Abandonment pop ups should work fine. And again, take it from affiliate marketers who depend on SEO for their livelihood but still use popups.