Welcome to AARRR Audits

We show you how to audit a SaaS business using the AARRR framework and hopefully you get some nice takeaways to apply to your business.

What is AARRR?

AARRR stands for Acquisition, Activation, Retention, Revenue and Referral and is a growth funnel/ framework popularised by Dave McClure.

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By subscribing to our newsletter, you’ll get weekly audits delivered straight to your inbox. We publish sample audits of companies’ websites and apps, and articles on the cutting edge of digital marketing.

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